Fix Your Health Systems’ Workforce Challenges With the Concierge Medicine Model

Results of the most recent American College of Healthcare Executives annual survey indicated that the top issue confronting large health systems in 2023 was — for the third year in a row — workforce challenges. These challenges, which encompass physician shortages and burnout, can trigger other issues, such as financial challenges, patient access to care, and patient satisfaction.

As a health system executive, you likely are not surprised by this result. Chances are, you’ve experienced this reality personally at your health system and read the numerous studies that give weight to it. Retaining and attracting outstanding physicians is becoming more difficult, in part because the traditional model of care in which many physicians are practicing is causing burnout, which in turn is leading to hundreds of thousands of those physicians leaving the medical profession.

What’s the solution?

“Exploring alternate models of care is one way to address these critical workforce issues,” said Alfredo Fernandez-Concha, Chief Growth Officer, CCPHP. “Evidence is clear that the traditional model of care isn’t working. In fact, it’s jeopardizing patients’ quality of care and physicians’ ability to practice. What’s needed is a model that puts the focus back on exceptional, connected, and collaborative healthcare. What’s needed is the concierge medicine model.”

The Concierge Model

The membership (concierge) model of medicine is growing and, according to research, is “set to own a third of the primary care market by 2030.” This model, which charges patients a fee in exchange for enhanced services and greater connectivity to their physician, can remedy some of the major issues a health system faces, from workforce and financial challenges to patient satisfaction and care.

Establish a Creative Partnership

The first and best step to establishing a concierge model of medicine at a health system is to work with a creative and knowledgeable partner who can provide guidance through every step of the transitioning process to ensure you thrive today and in the future. A leading, award-winning concierge medicine company known for its best-in-class practices is Castle Connolly Private Health Partners.

Thanks to CCPHP’s unique T.H.R.I.V.E. solution, health systems and physicians thrive in their partnership with us. We provide a program that can:

• Transform practices and return them to the core reasons physicians chose to practice medicine.
• Deliver a high-touch, supportive, and exceptional experience to you, your physicians, and your patients.
• Provide robust and thorough support, including practice analysis, business planning, marketing, and more.
• Enable your health system and physicians to retain your independence and autonomy.
• Offer versatile options that will meet and adapt to the needs of your health system and your physicians’ practices.
• Empower your Members to achieve optimal wellbeing.

There are numerous other benefits that will help your health system thrive in your partnership with CCPHP.

Operational and Compliance Best Practices. You’ll receive support from experts in membership-based medicine, including experienced marketing teams, health coaches, wellness experts, legal advisors, and Member Advisors. This full-coverage support will enable you to focus your time on managing your health system instead of doing administrative work, enable physicians to focus on treating patients, and enable patients to receive the high-quality, one-stop care they want. This full support also allows speed to market, reduces the learning curve of concierge for our partners, and provides other turnkey solutions such as a billing and financial services platform.

Physician Retention and Recruitment. A health system that offers a concierge model option increases its ability to retain high-value physicians and recruit new ones because the model provides the physician with greater career satisfaction, a more balanced workload, more time with patients, and greater financial rewards. In addition, CCPHP’s Member Advisors and patient advocates handle patient navigation, make follow-up calls, and provide ongoing support throughout the referral process, enabling the physician to focus on treating patients.

Patient Retention and Attraction. The value of the enhanced services inherent in the concierge model — from greater convenience to robust health-related tools — exceeds consumer expectations and satisfaction time and again, which increases your ability to retain patients in your network as well as attract new ones. The exclusive SENS Solution® Wellness Program, for example, supports physicians in their efforts to empower their patients to live a healthier lifestyle by offering benefits such as personalized health coaching; wellness webinars, blogs, and newsletters; and affinity arrangements. In addition, CCPHP has a substantial national footprint, a referral network of national and international Top Doctors® outside of your market.

Business Growth. The executives we partner with to establish a concierge model at their health system experience 120%-130% growth per year in a crowded and ever-evolving industry. In addition, it enables them to deliver high-margin service with high patient satisfaction to an average membership of about 400 members per physician.

Find Out More

We partner with only the best of the best. So should you. To learn more about a way of operating that will resolve your pressing workforce, financial, and patient issues, book a meeting with us. We’re ready to help you get started.